First up, there is wearetuktuk. The man behind the label is a rather nice chap from the North of England who sensibly escaped the chilly climes by moving to Sri Lanka where wearetuktuk produce shirts, bags, ties and belts all with a fair trade bent. Their emphasis is on bespoke tailoring and well cut garments mixed together with a big dollop of interesting, unusual and sometimes garish fabrics. And even better, everything is made in short runs which means it's unlikely that you'll be seeing your shirt on someone else too.
Next up we have Norsea Industries. We're not ashamed to admit it - we're just a little bit in love with this new label. Launched in January 2008, Norsea also hails from the North of England and takes its inspiration for the collection from the people and seascapes of the North Sea - blending workwear and utility clothing with a touch of classic sportswear from the 50s and 60s. Right, just so we're clear: love it love it love it.
House of Billiam are pretty darn orginal. They take classic British suiting fabrics and create very unsuit-like clothes. We've teamed up with the boys from HoB to offer their bespoke hoodies (hand-made and made-to-measure) in a range of brilliant inner and outer suiting fabrics which are exclusive to Precursor. No two jackets will be the same and you get to choose your inner and outer fabrics from a range of 20 swatches in store - and when they've been used for you, they are replaced by another so yours is completly unique. It's like going to Savile Row. Only cooler.
We are super excited about our next label - the return of Burro! You'd be hard pushed to find anyone of 'our' age group (ahem) who'll not remember Brit brand Burro. Originally founded in 1990, Burro had the reputation of being one of the most directional and influential British menswear brands with great cuts and amazing prints. We're glad to see them back and, more importantly, in Precursor's wardrobe.
Brass Label is the brainchild of Zoe Watt, a former student at Central St. Martins, who has previously worked for big names such as Boudicca and Peter Jensen. Now in it's second season, Brass Label's AW collection focuses on simple shapes with quirky detail and fabric choices with inspiration drawn from the 1940s. Think Katherine Hepburn as a modern day British geek.
We've got a few new accessory lines too. Mimi Berry is another graduate of Central St. Martins and now designs and shows her wares at a beautiful store on Cheshire Street, just off Brick Lane in London. All of her bags and accessories are made in super soft Italian leather and are manufactured in the UK. We'll be showing off her handbags and laptop bags as well as wallets and passport holders - all in beautiful reds, greys and browns (plus black, naturally!). Is it a bit greedy to want one of each for ourselves?
Bethan Carr designs and makes her Bbel Jewellery line in the UK with fairytales, folklore, birds and forests as her inspiration. Using recycled silver and acrylic, her designs are handmade from start to finish - hand cut, sculpted, formed and finished with love. We love them too.
Finally, a first at Precursor, we're launching a new line of underwear for women. Fabulous in High Heels have designed 'the perfect pair of knickers' designed for comfort (think Bridget Jones) but with a nice touch of glamour. They are finished in a super soft and silky satin with a concealed seam at the top, so if they peak over the top of your jeans they add a splash of colour rather than a muffin top. 'Here here' to that!
That's about it for now, but we'll keep you in the loop of anything else coming our way.
In the meantime, just to let you know we'll be closing for a few days in August to give Precursor a little facelift. The doors will be locked (although the lights may be on) on 4th, 6th, 10th, 11th, 16th and 17th August. It will all be worth it though, with our beloved stripey floor being brought back to its former glory.
The A/W collections (new and existing brands) will then start to go out from the end of August - and as usual all details will go up on the blog, so stay tuned.
Happy holidays.
Precursor x
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